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Jeff Tobe

Helping organisations increase their bottom line and retain great talent


Certified speaking professional, Jeff Tobe’s credentials are impressive; Insider Magazine dubbed him “The Guru of Customer Experience” and readers of Convention & Meetings Magazine chose him as one of their favourite speakers with other celebrities including Bill Clinton, Anderson Cooper, Condoleezza Rice and Daniel Pink.  He is a creativity and customer experience expert, professional speaker and bestselling author who works with companies and organizations who want to increase their bottom line by changing their customer experience and retaining great talent.

Tobe founded Coloring Outside the Lines in 1994 and since then has worked with hundreds of clients ranging from ones with less than 20 employees to Fortune 500 companies including Microsoft, PepsiCo, Dubai Water Authority, British Print Industries and many more!

Jeff Tobe’s most requested programs focus on CREATIVITY/INNOVATION, CUSTOMER EXPERIENCE and EMPLOYEE ENGAGEMENT.  His high-energy, high-fun and high-content programs create the ideal presentation for any kind of corporate or educational forum.

His articles have been read in hundreds of publications and he is the author of the hugely popular book, Coloring Outside The Lines. He is the co-author of three other books and his newest book, ANTICIPATE: Knowing What Customers Need Before They Do is quickly becoming one of the hottest business books on the market. He is also the creator of the Touch Point Focus Initiative in which he helps clients re-examine their customer touch points.



  • Colouring Outside the Lines: Creating a NEW Customer Experience
  • Let’s Get Engaged! How to Get Your People Engaged at What They Do Every Day
  • The Lost Interview: Leadership and Teambuilding Insights from Steve Jobs
  • ANTICIPATE: Know What Customers Need Before THEY Do!


“Our Team really enjoyed your presentation…I heard talk about creating value for the customer, being innovative, using “what-if”…and coloring outside the lines to improve our processes. Thank you again for motivating our group and helping us all to see the impact that "coloring outside of the lines" can have.”

Rachel Enfield - VP Human Resources

“You blew them away! This is our 23rd Professional Development Day and my first as Chair and you made me look great, Jeff.  Yes, you do an amazing job from the stage but I also judge speakers by how easy they are to work with.  Your willingness to help us promote the event, attend our opening leadership breakfast and sit for a magazine interview, shows how professional you are!”

Bryan Johnson - Chair, 2018 PDD

“Both of your sessions today were spot on.  You showed our customer service people that        they have to go beyond SERVICE to customer EXPERIENCE by getting more engaged at what they do!  I am looking forward to figuring out how we can work with you long term in 2018.”

Renee Strukel - VP Training and Development

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